Darwin Comes Home to Roost
Charles Darwin said something that really ought to resonate with today’s marketer: “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Talking social media engagement with Cisco Systems Inc
As a public relations and social media consultancy in Berkshire Morgan PR is often invited to speak to companies or organisations about promoting themselves and how to use social networking, however it has been particularly rewarding …
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Managing Failure
Strategies run their course. Ideas get dusty. Technology is overtaken and just because something or someone was successful at first, doesn’t mean it wasn’t just a blip on the horizon.
Global Talent Challenge
The conventional approach to recruiting globally is now well and truly a by product of a previous era. The recession has forced many companies to review its approach to global markets, cutting back on assignments abroad …
