Early trend spotting has its advantages and disadvantages. Communicating trends can cause interest, horror or an out and out frenzy. So, what do you make of the following:
Last month saw an astonishing 7000 new IT roles advertised for Cisco, Apple Google and VMware amongst others in Silicon Valley.
This is in addition to existing roles advertised with San Jose having over 17,000 jobs; Santa Clara coming in with 7,300 jobs and Palo Alto with 6,400 job advertisements and although the majority were recruiting for computer system of software roles; the 2nd most popular role to recruit for was marketing managers.
What’s that all about?
Although it would be foolish to make direct comparisons between the UK and the US, it is fair to assume that there is a bit of a recruitment buzz happening in both places in the IT Marketing space.
This sector was one of the few that saw strong growth in the UK last year. Companies recognise the need for marketing professionals to deliver on their business plans and to help with driving growth, opening new markets and competitively positioning them to take market share off others.
CIPD Chief Economic Adviser John Philpott said:
“The jobs figures for April 2012 are a nice surprise. The labour market didn’t just stabilise at the turn of the year, it actually picked up very slightly. Employment is up and unemployment is down, as is youth unemployment. There are more job vacancies and hours worked have increased. This good news on jobs suggests that the economy will have avoided a dip back into recession in the first quarter, although whether the recovery strengthens enough to deliver a sustained fall in unemployment remains to be seen and it’s far too soon to rewrite the jobs forecasts.’
What’s this mean for you?
It’s always good to be ahead of the trend.
We think it’s time to polish up your CV if you’re a candidate looking for an IT marketing job, or take a fresh look at your employees if you’re a client. It’s clear there are opportunities, both here and abroad and as the market improves, candidates will be in a strong position and clients will have the pick of the best marketing talent.
What are you waiting for?
