Recently, the Chief Economist at The Economist, Robin Bew, outlined his annual thoughts on opportunities for 2013 and there were, as usual, quite a few surprises starting with the fact that the fastest growing economies are predicted to be Gambia, Mongolia, Macau and Libya, followed by China, Sri Lanka, Nigeria, Indonesia and Iraq.
Europe is predicted to be facing a better future as the ‘crisis has been contained’.
The ‘hot’ sectors to watch include automotive, entertainment, mining and healthcare, and of course IT software and services with the US leading in cloud, big data and apps. Technology winners will be Kenya’s mobile banking and overall, the mobile internet is quickly overtaking desktop technology as more mobile web devices are in play.
Focusing on cloud and big data, it is clear that across all industries and geographies, organisations are being challenged to find simpler and faster ways to analyse massive amounts of data and better meet client needs. According to IDC, the market for big data technology and services will reach $23.8 billion by 2016, up from $3.2billion in 2010. At the same time, a recent IBM study has found that almost three-fourths of leaders surveyed indicated that their companies had piloted , adopted or substantially implemented cloud in their organisations – and 90% expect to have done so in three years.
Only two years ago, cloud computing was appealing because of its ‘pay per use’ model, which was ideal in tough economic times, today it is becoming more important because of its enabler of big data analytics. Big data is typically a collection of ‘unstructured’ data sets that are so big, that it’s hard to collect, analyse, visualise and process using regular software such as relational databases. Unstructured data accounts for at least 80% of the world’s data which indicates that many companies today are making mission critical decisions with only 20% of the data they have.
As a marketing professional are you ready to help your organisation manage opportunities in new geographies? Can you help your company work with big data to benefit your customers?
Contact Melvin Day at mday@marketingmoves.com or on +44(0)1932 253352
