Three hectic days at Barcelona’s Mobile World Congress had the marketingmoves team flat out meeting contacts old and new,discussing the need for top class marketers to deliver the next generation in mobile success.
Melvin Day, marketingmoves Director (mday@marketingmoves.com) said, “ What was really interesting was how incredibly bouyant the global market is.” He continued, ” The need for marketing talent is more important than ever. For example, if you look at the range of hand sets that were displayed at the Congress, many look the same and most have similar features and benefits. What differentiates them is their brand and to be a brand of choice requires building credibility and preference in the minds of potential purchasers. At marketingmoves we offer clients a range of marketing candidates who can do just that. Our services span all the way from our marketingmovessearch division which provides SVPs,CMOs and Directors of Marketing through to our Fast Track programme which mentors graduates and those returning to work plus everything else in-between including permanent, interim,freelance and managed services.”
The team met with over 100 companies and their representatives to discuss the wide range of technology marketing disciplines that we cover. Globally, marketingmoves sources and provides marketers for roles in product management, product marketing, channel marketing, corporate communications; PR/AR;campaign management and strategic marketing plus a wide variety of other marketing disciplines as well. And of course, only in the Technology sector.
The marketingmoves team, many of whom had senior tecnology experience before moving into recruitment, used the opportunity of the Mobile World Congress to meet leaders in the mobile industry.
The keynote address was around mobile operator strategies and it was clear that the mobile revolution is affecting every part of a consumer or business life. Mobile Apps are transforming businesses, for example, bringing vital health information to hospitals from patients in developing countries. The talent needed to drive this phenomenal change means marketingmoves needs to be able to source the very best in technology marketing talent.
marketingmoves currently operates globally with offices in the UK and in the US with further expansion planned, so it was a fantastic opportunity to continue to develop the team’s worldwide network.
Contact Melvin Day at mday@marketingmoves.com
