IDC’s 2013 Predictions for CMOs Have Significant Implications for the Entire Marketing Staff
IDC analysts Rich Vancil and Kathleen Schaub presented their “2013 Chief Marketing Officer Predictions: Today’s CMO Becomes Master of Data.”
Succeeding in New Markets
“Looking beyond the obvious: globalisation and new opportunities for growth” (Ernst & Young Globalisation Survey), an on-line survey of global business executives from around the world, has an important message for the global marketing community: It’s …
How Motivated are You?
Asking that question of todays’ marketers is liable to bring out quite a few enthusiastic replies: “I’m passionate about marketing, I’m really motivated to deliver 110%” is a typical response.
