There’s always a debate about how much of an ‘overhead’ marketing can be and often even those hiring marketers can be cautious, if not conflicted, about whether the hiring of marketing talent is the best way to invest in their organization’s development.
The grapple is always around return on investment and what difference marketing really makes.
Put simply, if the right market isn’t chosen for your product or service; if the right customers aren’t targeted; if the right risks aren’t assessed and mitigated and you fail to tell people what you do and what you’re selling, you’re unlikely to have a business.
That about sums things up!
To the get the most out of your marketing spend, invest where it counts – talent.
Contact Melvin Day at mday@marketingmoves.com to find MROI-focused marketers, ready to prove the value of your investment in marketing.
