A big thank you to everyone who attended the EdgeTechno Marketing in the Technology Sector conference with us.
It was fantastic to meet so many enthusiastic and forward-thinking marketers, and to hear from so many inspiring thought leaders. For a snippet of what you missed, or a reminder you of what you heard, marketingmoves would like to share with you our very own sketchnotes:
First up, we heard from Adrian Hardy – not, we hasten to add, marketingmoves‘ own – from BT Global (@AdrianWHardy) on ‘Integrated Marketing and the Customer Journey’…
Key takeaway:
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Capitalize on Peer 2 Peer relationships (CMO, CFO, CIO, CXO CEO) when relationship building with large organisations. Work out the depth of these relationships and organize P2P events.
Dan Hare (@academyblog) from CommuniGator gave a lively and cuddly-alligator-filled talk on ‘Marketing Automation (Simplified)’
Key Takeaways:
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Email marketing is still a viable channel, despite the increasing hostility of spam blocking tools. Taking out the word ‘unsubscribe’ could help you by-pass certain blocks.
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Avoid impersonal sender aliases marketing@, donotreply@, info@ etc
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You have 2 seconds to make an impression, so your subject line will be the kicker – imagine it like its the first page of The Sun – it needs to attract your attention!
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83% of average B2B databases never engage with your email campaigns. What’s your number?
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Make it relevant by leveraging what you know about customers and automating it!
We saw the wonders of LG’s wallpaper-thin, bendy LED screens and more from Harold De Vries, we leave this to your imagination…(or if you don’t believe us, here’s a video)
Jeremy Waite (@jeremywaite), Salesforce Evangelist, energized us all with the grandly named ‘How Marketing Saves Lives’
Key takeaways:
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DATA – 2 and a half quintillion (that’s 18 zeros) of data is being created every 4 days. #BigData is a filter, not a data, problem. We need context to interpret data, which sometimes we just don’t have (i.e. Dark Social).
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CX – There is a gap of trust among consumers and less loyalty, so Customer Experience is key. Disruptive companies (think Netflix, Air BnB, Uber) are those that provide meaningful, pleasurable and convenient experiences. Remember, when a customer has a problem, this is one time they give your brand 100% of their attention, make it count.
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TECH – for thought leaders like the late Steve Jobs, and Nate Silver, the greatness of tech depends on what wonderful things we do with it.
And to end the day, James Foulkes reminded us how much of a big difference Video and Programmatic could make to online B2B marketing campaigns
Key takeaways:
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91% of B2B Tech buyers watch videos at some point in the purchase process.
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65% visit the marketers’ website after viewing a video.
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You should: use video, IP-Track and target, and think carefully about what content you give away and what you gate.
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In Kingpin’s recent campaign they achieved a 145 x higher CTR from video than from Display.
If you’re looking to hire marketing talent within the technology space, then why go to anyone but a specialist? marketingmoves has been working in this sector for the last 20 years. We’ve not only kept up to date on the latest developments but have also got to know the industry’s key players as well. We’re best placed to assist you in your search for talent.
Contact Melvin Day, mday@marketingmoves.com or call 01932 253 352 to discuss what you need.
