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What you need to know before taking on an interim marketing role

  |   Advice

In the wake of Brexit, many organisations are relying on a flexible workforce, such as interim marketing professionals.

Last year, the Government announced that it is putting the digital sector at the heart of its modern industrial strategy. Since then, it’s been reported that the UK’s digital tech sector is growing twice as fast as the wider economy and creating highly skilled and well-paid interim marketing jobs.

With this increased demand, we have listed a few points to consider before beginning your interim marketing role within the technology sector.

Know why you’re there

Before you begin, it’s important to understand your role and what is asked of you. Interim marketing professionals are often hired to give marketing strategy a new lease of life, creating fantastic, original ideas from the very first day.

Injecting the latest trends and ideas to promote technology products or services, interim marketing professionals offer new ways to generate leads, target new audiences and much more!

Whether you’re there to launch a new product or reach a new demographic it’s key to understand what’s required and work towards an end goal.

Understand the company’s culture

Interim marketing professionals are often seen as an external member of the team. This allows them to remain outside of internal politics and address issues from a position of neutrality – which can be useful when difficult situations arise.

In order to implement changes quickly and effectively, it’s important to stay in constant communication with the CMO, management and wider team, as well as other departments which may be affected. Organisational shifts can be a challenging time and without buy-in from everyone involved, changes are unlikely to succeed. Further to this, it’s crucial to understand the organisation’s capacity for change.

Familiarise yourself with the team

As mentioned above, it’s vital to get your team on board with changes to ensure a successful implementation – as they are familiar with the business’ vision and objectives. Your team will also have a broad knowledge of other functions and departments, which will help you gain an overall picture of how the organisation works.

Before starting your role, get to know who you will be working with – in order to utilise their strengths and specialist areas. If you will be working with an external team, such as a marketing agency, it’s essential to understand the channels of communication that are currently in place.

Have an exit strategy

As your role comes to an end, it may be worthwhile defining and finding an ideal replacement to continue to support marketing activities.

As a interim marketer, you are able to make difficult and potentially unpopular decisions. Passing on the role to your successor when everything has settled will be important for the business to operate as usual. You can also start setting mini projects in motion, where you have done all the hard work, and your successor just has to hit the start button.

Ultimately, as an interim marketing professional, you will need to set yourself realistic objectives – especially when you are embarking on larger projects which will endure long after your departure. Therefore, it’s important to set realistic goals that can be achieved in time for your departure, ensuring a smooth transition period.

If you are looking for an interim marketing position within the technology sector, please contact Laura on lbarrett@marketingmoves.com.