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All books & products have been rated either 4 or 5 stars by reviewers at Amazon.co.uk
Marketing Books | CRM | PR | Interview Techniques | CVs & Resumés | Redundancy
Marketing Books
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Crossing the Chasm 
Geoffrey A. Moore / Regis McKenna
Author Geoffrey Moore makes the case that high- tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.
Guide Price: £12.74 |
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Inside the Tornado 
Geoffrey A. Moore
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
Guide Price: £7.99 |
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Living on the Fault Line
Geoffrey A. Moore
Geoffrey Moore's first two books, Crossing the Chasm and Inside the Tornado, were gospel to a generation of high-tech managers. The challenge those books addressed was how to market and sell according to what he called the "Technology Adoption Life Cycle". In Living on the Fault Line, Moore takes his message to a very different group of execs, those who have never had to worry about marketing technology, but who now face the biggest and most disruptive technology life cycle of all - the Internet.
Guide Price: £14.40 |
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Relationship Marketing : Successful Strategies for the Age of the Customer
Regis McKenna
This is a must read for anyone in technology related marketing. McKenna brings about the concept of relationship/industry "infrastructure" marketing. He clearly outlines the steps in taking techonogy products to market. It turns a little "salesy" near the end (i.e. this is how Regis McKenna, Inc. consults with its customers), but the gems you will find on nearly every page justify the book.
Guide Price: £10.81 |
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Marketing High Technology : An Insider's View
William H. Davidow
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
Guide Price: £22.27 |
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Brand Manners
Hamish Pringle / William Gordon
In a business environment increasingly dominated by brand awareness and customer service, how do organisations ensure that the brand they have spent millions creating is reinforced at every step of the customer relationship? Unlike many business tomes that focus on economic models or business school theories, Brand Manners recommends that organisations create a close relationship between corporate strategy--tactical business decisions--and branding--the way that your company's people deal with each other, with partners and with customers. It's a deceptively simple idea, and the book's arguments are complex, though accessibly written. Pringle and Gordon take a step-by-step approach to ensuring that people '"live the brand"--in other words, act in a manner that reinforces the values that marketing has led the customers to expect. The book's ideas are brought to life through a series of persuasive case histories, including that of UK supermarket chain Tesco, which has seen profits increase by 70% to £955 million last year. This kind of result, the book argues, is a result of consistent marketing, staff training, customer service and investment in new services within the same brand.
Guide Price: £14.39 |
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Commonsense Direct Marketing
Drayton Bird
A guide to direct marketing, covering how to plan and execute a dynamic and ongoing campaign and successfully deploy new technology. It discusses how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This edition has a new layout and enlarged format.
"If you read no other book on direct marketing you should find the time to read this one." Direct Marketing International
"For sheer readability, it's still hard to beat Commonsense Direct Marketing." Direct Response
"Probably the best book written on direct marketing in the UK and certainly the easiest to read." Direct Marketing Strategies
Guide Price: £22.50 |
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When Giants Learn to Dance
Rosabeth Moss Kanter
This text is based upon a wide-ranging, five-year study of some of the world's most successful companies including Kodak, IBM, Ford and CBS. It shows how to be a success in the rapidly changing corporate market place.
Guide Price: £9.19 |
Marketing Books | CRM | PR | Interview Techniques | CVs & Resumés | Redundancy
CRM
Marketing Books | CRM | PR | Interview Techniques | CVs & Resumés | Redundancy
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How to Do Your Own PR
Ian Phillipson
A handbook aimed at people who would like to handle the promotion of their own organisation, business or events by themselves, whether for a one-off press release, or a more formal and wide ranging campaign. Contains a number of case studies, and advice on using the media effectively.
Guide Price: £7.19 |
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DIY PR
Penny Haywood
A step-by-step guide to promoting your own business and products. It is aimed at small businesses in an attempt to show that PR is not expensive and can be highly effective. Various techniques are described and there is a chart for determining which is the right one for a particular business.
Guide Price: £12.74 |
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Planning and Managing a PR Campaign
Anne Gregory
The secret to a successful PR campaign, as with most projects, is forward planning and systematic management. This volume, updated to include information on new technology, takes the reader step-by-step through each crucial stage of a PR campaign. With numerous case studies and a ten-point action plan, the book covers all the vital topics, including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; and evaluation and review.
Guide Price: £14.99 |
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PR Power: Inside Secrets from the World of Spin
Sir Richard Branson (Foreword), Amanda Barry
Public Relations is a very powerful force, whether you're just starting out or have been running your own business for years. And it's never too late to start harnessing that power. In PR Power Amanda Barry shows you why some of the world's most successful entrepreneurs, such as Jeff Bezos, Anita Roddick and Stelios Haji-Ioannou view PR with a passion and why you should too. Packed full of practical hints and tips, toolkit exercises and down-to-earth advice from leading names in the world of PR.
Guide Price: £8.79 |
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Creativity in Public Relations (PR in Practice Series)
Andy Green
By a reviewer: If you only buy just one book on creativity in public relations (PR) buy this one. Most books on creativity in PR are very turgid texts - long on rhetoric and short on ideas. Andy Green is one of the PR profession's most creative people and this book shows why. This is a text you can find your way around with ease. If you are stuck for an idea Green's book is one of the best places to start to get your creative juices flowing. This great book shares my desk with my dictionary, thesaurus and style guide, it's that invaluable.
Guide Price: £14.99 |
Marketing Books | CRM | PR | Interview Techniques | CVs & Resumés | Redundancy
Interview Techniques
Marketing Books | CRM | PR | Interview Techniques | CVs & Resumés | Redundancy
CVs & Resumés
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Creating a Successful CV
Simon Howard
Intended for those in - or aspiring to - a position of responsibility, this book provides practical techniques for creating your CV. The charts and flow diagrams explore different options for action and provide useful examples. Within each volume there are exercises and questionnaires which encourage self-assessment and analysis to improve management skills. Checklists and points to remember offer practical guidelines for achieving the best results.
Guide Price: £3.99 |
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The Perfect CV
Tom Jackson / Ellen Jackson
This updated edition provides strategies for dealing with the shift away from "good, steady jobs for life" to an era of temporary, freelance and consultancy positions, where employers are more interested in a candidate's skills than in his or her experience. It shows how to prepare a capabilities portfolio, which focuses on talents rather than the number of jobs; discover and define career goals; pinpoint the most suitable jobs, and how to use the Internet and electronic job searches.
Guide Price: £7.99 |
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Killer CVs & Hidden Approaches
Graham Perkins
Want to have the edge over the competition when applying for your dream job? Tired of applying to job advertisements and not even getting an interview? Finding the Internet confusing and frustrating?Learn how to deploy cutting edge techniques and unconventional tactics to secure the career you want. Everybody needs an unfair advantage...
Guide Price: £9.99 |
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The Perfect CV
Max Eggert
Whether applying for a first job or planning a career move, a person's CV is the most potent strike weapon in his or her armoury. This classic guide presents a blueprint for the perfect CV, at the same time warning of easily-made mistakes.
Guide Price: £5.59 |
Marketing Books | CRM | PR | Interview Techniques | CVs & Resumés | Redundancy
Coping with Redundancy
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Managing Redundancy
Alan Fowler
The issue of redundancy presents a uniquely moral, commercial and legal dilemma. This practical management handbook, originally a legal guide but broadened and updated, is designed to help the practitioner decide exactly what is best for both the organization and the individual. It covers the following issues: avoiding redundancy, including explanation of the alternatives; understanding what redundancy is, and how it relates to dismissal; handling individual redundancies; selecting employees for redundancy - fairly, legally and efficiently; redundancy compensation and how to calculate it; and caring for redundant employees.
Guide Price: £18.99 |
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Thrive on Redundancy
Laurel Alexander
This self-help guide gives advice on how to deal with the prospect and reality of redundancy. It is designed to act as a survival kit, helping you to move on, make decisions and make the most of new opportunities. The book contains information on redundancy payments, benefits, work incentive schemes as well as self-assessment tests, goal setting strategies and personal development plans. There are also explanations of how the internet can be used to maximize chances of success.
Guide Price: £7.99 |
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Redundancy
Hammond Suddards
This guide to the legal issues surrounding redundancy covers: consulting with employees; qualifying for redundancy pay and entitlements, including statutory formula and calculation; and how employers can get it wrong.
Guide Price: £29.99 |
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