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Celebrate or Despair?
The 101st International Women’s Day was cause for both. Read More
The Future of Recruitment – our Crystal Ball for 2012
Marketingmoves makes some interesting predictions for 2012 and the for the future of recruitment. Read More
Women in IT – Has Anything Changed for the Better?
Peer into the power suites of most corporations and inevitably you’ll see the stage still dominated by men. Read More
Can You Handle It?
In a recent study conducted by IBM with more than 1,700 Chief Marketing Officer’s (CMO’s), four big challenges were identified: the explosion of data, social media, the proliferation of channels and shifting consumer demographics. These challenges are universally seen as catalysts for change in the marketing function. It is also widely known that companies that are viewed as ‘successful’, have a common purpose, a long term view, are emotionally engaged with their customers, work in some way to build communities and are continually innovating. Read More
Do You Believe in Magic?
A big debate is raging amongst marketers at the moment, as the ‘More Magic, Less Logic’ ethos is discussed. Read More
The Recruitment Jungle
Learn to manage your Recruiter to get the best out of your career.
What a nightmare it is out there! If it’s not already stressful enough to be looking for a job, you’ve got to be worried about how to manage the numerous recruiters Read More
Market Outlook Autumn 2011
Welcome to our latest Market Outlook newsletter. Read More
The Dilemmas Facing the CMO
Many IT firms are still struggling to drive top line growth and market share, and this is evidenced as companies continue to change strategies, tactics and approaches in an effort to change their fortunes too. Read More
Breaking Through The Cloud
marketingmoves the IT marketing recruitment agency, attended the 3rd annual (2011) Cloud Computing World Forum at Olympia in London where the conference was absolutely buzzing about not only the way that the actual Cloud Computing Industry has moved along, Read More
Brand ‘Bin Laden’
Whatever you’re political or religious persuasions are, it is interesting to view Osama Bin Laden in his capacity as a ‘Brand’ – because he was.
Global Talent Challenge
The conventional approach to recruiting globally is now well and truly a by product of a previous era. The recession has forced many companies to review its approach to global markets, cutting back on assignments abroad or using shorter interim roles and therefore not incurring the costs of a permanent placement overseas.
Services on Demand
Winning credibility, delivering results, cultivating long term preference and loyalty – they are all in a day’s work of a marketing professional. Could life be getting any harder? Read More
Engaging with Emerging Markets
We’re reminded of a world-class Hardware/IT brand with a world-staggering market budget and some of the best marketing brains in the world…. agreeing a Middle East advertising campaign featuring a naked woman Read More
CHAOS 2011 – A creative force for change
As we stumble into the New Year, here at Marketing Moves we’ve been musing about the extensive media comment about an alleged Government intention to use chaos as a creative force for positive change. Read More
Kicking Your Brand into Touch
Gone are the days when developing your brand fit into neat (and sometimes) measurable boxes. You remember: Marketing Communications was responsible for ‘articulating the promise’; Corporate Communications managed your company’s reputation and Customer Services handled enquiries and complaints. Read More