• Act as a key point of contact to European marketing teams, delivering digital expertise across areas such as paid and natural search, partnership marketing/content, email marketing and integration programs.
• Manage key agency relationships, briefing them on desired online media approach and search engine marketing.
• Develop online demand generation objectives and strategy and feed into service innovation and field marketing teams.
• Evaluate and select which new web strategies to apply whilst also testing tactics before rolling out on a larger scale.

Background

• Proven track record of at strategy development and implementation in a digital/interactive environment, ideally with some agency side exposure.
• In depth knowledge and tactical expertise of eMarketing systems and web 2.0
• Have a strong focus on metrics and how to measure the success of the programmes developed/deployed.
  
• Good project management skills across a European or global environment.