• Define, drive and manage marketing plans to develop new business opportunities.
• Implement programmes to include; DM, events, blogging and e-marketing.
• Develop and produce relevant marketing collateral.
• Define, measure and report back on success of marketing programmes.

Background

• Proven track record in new business opportunity generation.
• Working knowledge of the full B2B marketing mix and relevant measurement techniques.
• Familiar with market segmentation and planning techniques inc data analysis and capture within a CRM environment.
  
• Strong relationship management, presentation and communication skills.