• Devise the strategy and execute a variety of social media communications channels across Europe.
• Identify optimal digital tools with country managers to support campaigns.
• Develop and execute a mobile marketing strategy for European sites working with country teams.
• Develop and improve metrics and measurement for all digital campaigns.

Background

• Social media and/or mobile digital marketing background, ideally with some agency experience.
• Proven track record in running innovative B2B or B2C digital campaigns.
• Experienced in working with European partners and managing localisation issues.
  
• Strategic and hands on experience running online projects with a strong focus on metrics