• Implement closed loop marketing disciplines and appropriate supporting systems.
• Define, plan and manage the database marketing strategy.
• Develop and implement a "tier-1" lead generation process.
• Drive data-driven activities that have the most commercial impact on pipeline.

Background

• Marketing operations background gained within a fast paced IT/Telecoms vendor organisation.
• Experience of database marketing techniques within a large commercial organisation or a marketing agency.
• Previous exposure to closed loop marketing, enterprise-scale marketing systems (e.g. SFDC, Siebel ), data protection implementation strategies, market analysis, segmentation and reporting.
  
• Ideally educated to degree level or equivalent.