• Plan and manage lead generation and marcoms programmes to increase revenue and grow market share.
• Establish online lead generation programmes to include latest techniques SEO, PPC and social networking.
• Create communicate and brief campaign plans, timelines and strategies.
• Maintain editorial control over all marketing collateral and manage external PR agency.

Background

• B2B marketing experience gained within the IT software sector, ideally applications.
• Strong online marketing experience, SEO, PPC essential.
• Hands on experience of editing and copywriting.
  
• Strong project management experience.