• Develop account specific messaging (leveraged and customised) and core content.
• Produce account profiles/targets and define success metrics and targets.
• Execute tactical marketing activity to specifically address account segments.
• Manage agency enablement/training, outbound calling and campaign response.

Background

• Marketing background gained in the B2B enterprise software space.
• Fluency in written and spoken German or French.
• Account based marketing activity essential.
  
• Knowledge of salesforce.com or Eloqua desirable.