Many IT firms are still struggling to drive top line growth and market share, and this is evidenced as companies continue to change strategies, tactics and approaches in an effort to change their fortunes too.

CMO’s (Chief Marketing Officers) tell us that the pressure is on to accelerate customer acquisition and revenue and to transform the processes, strategies and platforms that enable marketing performance to become more efficient and measurable. CMO’s are also being asked to further maximize IT business performance, engaging in highly interactive and highly relevant dialogues across multiple channels to reach existing and potential clients.

However, most CMO’s are typically overwhelmed with the day-to-day demands associated with strategic planning, branding, meeting, campaigning and peer-to-peer politicking. They are distracted by much greater pressure, complexities and tactical execution challenges in the go-to-market process. They face pressure to better map and model the marketing mix, as well as substantiate and validate the marketing spend.

The lack of talent and resources reporting into the CMO hampers their abilities to marry business strategy with making the customer experience more gratifying and to make sense of the vast volumes of data to redefine the customer experience. Exceptional marketing talent is needed these days to leverage this rich data repository to more fully understand, target and serve customers in a way that improves response, drives repeat purchases, up-sells and cross sells products and inspires loyalty and attachment.

Marketingmoves Director, Melvin Day says; ‘Competencies in business analytics, database management, strategic planning, digital marketing, field sales, channel operations and financial modeling along with better ways to quantify and justify marketing spend and investments, are essential for today’s marketers.’ He continues, ‘marketing executives are challenged as never before to drive intimacy and engagement with customers in such a way that deliver tangible financial returns. CMOs continue to seek to optimise the yield and accountability of their team’s world-wide.’

‘Marketingmoves has a database of exceptional interim and permanent candidates with the skills to support the most demanding of CMO’s. We understand the need to create a performance-driven marketing organization strategically aligned with corporate goals and business objectives. New corporate mandates clash with traditional mindsets and in many instances, the skill sets of today’s marketing executives. Because we only work in the IT sector, we have a deep understanding of how business is shaping up for the future and what skills and competency from marketing candidates are needed to drive that.’

(marketingmoves is an specialist IT Marketing Recruitment company recruiting Only the best marketers.Only for IT and Telecoms.)

Contact: Melvin Day at mday@marketingmoves.com or on 01932 253 352.

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