Marketingmoves makes some interesting predictions for 2012 and the for the future of recruitment.
 

The Crystal Ball in 2012

If we had a crystal ball we’d be repeating the old Boy Scout mantra ‘Be Prepared’.

For clients, times will stay tough and may get tougher, but the flip side of that is that there are new ways of recruiting the marketing resource you need. The trick is having a bit of courage, some creativity and being able to work within your organisation to set new (and often better) expectations of your colleagues around marketing.

 For candidates, we think that quite new and interesting opportunities are now available for those with the ability to understand and drive ‘the numbers’ and for those that have the skill to manage their internal colleagues. The key question for marketers in 2012 will be: ‘Can you be flexible?’

In Hindsight…. What 2011 taught us:

  1.  Marketers need to remember to focus on the needs of internal customers, like the ‘boss’ and a few other influential internal customers if they wanted to have any semblance of success externally. It’s no longer ‘good enough’ to know your market, you’ve got to be able to manage and compel your internal colleagues to advocate on your behalf too.
  2. More clients are demanding a new breed of marketer – one that can demonstrate a complete grasp on the financials and as a result, sit at the top table and contribute to the very fabric of the business – the bottom line, with complete credibility
  3. Flexibility is the other big 2011 legacy. Clients are looking for marketing staff that have deep sector, technology or product market knowledge but are flexible in their employment arrangements and surprisingly, this demand for ‘flexibility’ suits many of our marketing candidates who want to build their work around their life instead of their life around their work.

What Next?

 To talk about Recruitment in 2012, or if you’d like to explore some new thinking with us, contact any of us on 01932 253 352 or contact us at info@marketingmoves.com

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