This person is waiting to join your team – but can you cope? A quick look at some global technology companies reveals that the rule-books have been ditched and the A-star marketer is on the wane. Companies are looking for someone who can really challenge the status quo; disrupt the current thinking and sometimes even the culture, with the single aim of making positive change happen.
The disruptive marketer will push you to your limits and may even undermine your authority in the process. You’ll be tested on every front and those without the courage (and evidence) of their convictions need not let the door hit them in the backside on the way out.
A disruptive marketer is not for the faint hearted. They need a wide berth but they need guidance and most importantly, they need to be able to do their job with the full support of their manager. Their style and approach needs to be a perfect match to your business too. Success was never going to be easy.
Are you brave enough to take on a disrupter?