commuteA TUC study has just revealed that over the past decade commuting times have increased dramatically, representing a-none-too insignificant lifestyle change for those affected…

  • The number of people spending over 2 hours a day travelling to and from work has increased by 72%. The figure now stands at over 3 million.
  • On the higher end, the number of commuters travelling for more than 3 hours each day has increased by 75%. From 500,000 to 880,000 people.1 (We hope for their sake, they’ve mastered the working commute – laptops and mobiles at the ready.)

 

A good number of these commuters, we suspect, will be marketers.

The study confirms what we’ve long been hearing from candidates – many are commuting longer than they used to and in some cases, this is upsetting their work/life balance. This is one reason candidates give us for why they wish to leave their current position and seek opportunities elsewhere. Many seek either a shorter commute, or if this is not possible, greater flexibility from employers, such as one day of home working a week.

On the other side of the coin, we’re pleased to see that an increasing number of the tech companies we work with are embracing flexibility as a way of both attracting and retaining top talent. Not too long ago now, a candidate’s choice between two job offers was partially decided on one company’s offer of greater flexibility. It may be more important than you think. With expensive, overcrowded rush-hour trains and the UK’s decreased spending on major infrastructure, such flexibility can save a headache or two and even make for a more productive week from less drained employees.

Tired of your long commute and seeking marketing opportunities elsewhere? Contact marketingmoves at 01932 253 352 or send us your CV today, email mday@marketingmoves.com.

 

 

 

1 –The Guardian, 9/11/2015

0 0 votes
Article Rating
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments
Scroll to Top