In the 25 years I’ve been in the recruitment business one of the things that I’ve seen innumerable times when placing both full time and contract marketing staff in IT organisations is that these businesses give a new meaning to the word ‘agile’! The pace at which change and innovation happens for our clients can mean the marketing leaders we deal with need to constantly consider and adapt their organisational structure as the business moves on.
Often organisational changes and structure fail to achieve the desired result – we’ve learned that adaptability is key! For example, it’s not uncommon to see a job description evolve over the recruitment process as a company responds actively to changing marketing needs and project demands.
Over the years I’ve observed a few common symptoms of team structures that are not fit for purpose. These can include: confusion over roles and responsibilities within the team; a lack of alignment with other parts of the business. An organizational structure in need of an overhaul often destabilizes its team members, results in delays and distractions for staff, creates a perception of failure from stakeholders who at times experience a slowing in the delivery of results. Increasingly I see client contacts focusing on alignment with strategic priorities as a key way to help build out the organizational model for their team and taking innovative approaches to how they structure their organisations.
We held a free live webinar on this topic on November 29th. Thank you to all the marketing leaders who attended – your contributions were invaluable.
Don’t worry if you missed it! You can still learn how to better handle marketing restructures and optimise your marketing resources.
Watch the webinar on our Youtube channel: 5 Ways to Avoid the ‘Marketing Resource Trap’ – and Keep the Business Happy
Remember, for support in building and re-organising your marketing teams, contact Melvin Day on mday@marketingmoves.com or call on 01932 253 352.
Watch out for our next live webinar in February 2016: How to Effectively Manage International Teams
This will be led by Jane Waight, Sophie Kramhoft and Melvin Day.
