Upside-downsizing: How easy is it for candidates to make the transition from large corporates to smaller scale businesses – and vice versa?
No matter the size of organisation, something Marketing Moves is regularly asked at briefing meetings, across the wider topic of technology marketing recruitment, is the following:
Can candidates make the transition from large corporate companies to smaller scale businesses – and vice versa?
For the smaller scale businesses or those at an early growth stage, their question revolves around whether marketers can adapt to having broader responsibilities, moving at a faster pace, needing to make more decisions with often limited budgets. For the simple reason that smaller businesses have less marketers, but often a larger marketing function to oversee.
For larger corporations, their interest centres on whether marketers coming from smaller companies can deal with the additional complexity, larger geographical spread of teams, matrix working and maintaining their level of interest / boredom in a bigger wheel.
What do you think? Please leave your comments in the box below this article!
To get the ball rolling. Marketing Moves Managing Director Melvin Day thinks the following:
“I think this is a very outdated view. Many large corporations now operate like smaller companies in terms of team size, budget and so on. True, you have a big brand behind you but you still need to be very flexible and adaptable. Back in the day, there were huge teams and many layers of management, so this was perhaps more relevant – but not in this day and age!
“My advice would be that you should never ignore people from the other ‘camp’ – ultimately it’ll come down to style, personality, drive and so on. That’s why we meet everyone we work with – it’s not so much how much marketing they know, it’s about us understanding them as an individual, then matching them to a particular company culture/style.”