In the world of IT, web developers and techies in general can sometimes be frighteningly young.

Why is this we hear you ask?

Well, one reason is that technology moves so fast that sometimes only the latest grads have the latest training, and if they specialised in their degree enough there’s a chance their thesis covered the very project they go on to work in.

With the advent of digital marketing, it’s a trend that is hugely relevant in marketing technology: marketing grads getting exposure to the latest marketing technology in their degree, then being one a small pool of people who are experts at it when they come to graduate. Think of a video editing grad who’s used nothing but the latest versions of Adobe Premier Pro or Final Cut for three years.

Of course, there’s no substitute for experience, so marketing professionals in their 30s and 40s will gain that same expertise by exposure to the same technology, whilst in their 50s perhaps, they move into more management and project-management based roles – where it’s acknowledged that their knowledge won’t be up to speed because they’re not at the coal face.

But what about the rest? What about the grads that are too generalist, so that their degree in straight Marketing or similar doesn’t have those niche skills companies and recruiters are looking for, or the seasoned marketing professionals who’ve been in business-as-usual roles since day one and have seen their marketing technology knowledge frozen in time since that very day?

Well, this is exactly where training comes in, and is either paid for by the individual, the company or in some cases even the government.

Traditionally this meant a CIM (Chartered Institute of Marketing) Certificate, Masters or Diploma, but in recent years they’ve added a host of new course such as Digital Marketing and Social Media Management. And now it’s not just CIM, you can get your technology-specific accreditations from a host of providers – so the options have increased over 100 fold in the last decade.

Which got us thinking: how much additional training do you do?

With the pace of change faster than ever, how do you keep on top of what can be done / used?

Please do let us know your thoughts and experiences in the comments box below.

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