Sally O’Sullivan

Key Details
Job Title: Marketing Automation Analyst
Location: London and home working
Client: Motorola
Consultant: Sally O’Sullivan, Senior Partner at Marketing Moves

When global telecommunications company Motorola wanted to increase their UK team and develop local automation activity, they contacted Marketing Moves to deliver the Marketing Automation Analyst recruitment project!

Founded in America almost 100 years ago and employing over 40,000 people worldwide, Motorola is currently valued at over $12billion.

Motorola was looking to increase the team in the UK and develop the automation activity locally – but also to be part of the global marketing operations and marketing communications team in the US. They required a passionate Marketing Technology professional who understands the value that data and analytics can bring to the B2B world. The role also required the individual to maintain and govern the global marketing automation system and arm the marketing organisation with the tools they needed to be successful. 

Finding good automation people at the level required is a challenge on its own and great candidates don’t stay free for long! Additionally, the role was primarily based from home with only one day a week in the offices. Whilst this might be a dream to some, a lot of people prefer 2 – 3 days in the office and this was not an option. As if these two factors combined weren’t enough, it is always very hard to coordinate video interviews in different time zones – which was required in this instance as the marketing team is based in America. 

After extensive searches Sally reduced the initial longlist of candidates to a finely-tuned shortlist of just two applicants – but in the end only presented one as the other took a role elsewhere. Proof were it needed that the best talent is not available for long. The remaining candidate lived outside of London and wanted to be based from home.

The interview consisted of five video interviews: four with the US and one with the UK marketing team. After this extensive process it was felt that the candidate was an excellent fit for the role and culturally right for the business. Marketing Moves is delighted to announce that Motorola decided to appoint the applicant to the role of Marketing Automation Analyst.


“Although Motorola is a great fit for me, I was initially apprehensive about the role as I thought it was based permanently in London! Sally put my mind at ease and explained it was actually home-based with London once a week – this is one of the many fantastic things Sally did!

“The process as a whole and advice all the way through was magnificent. Sally and Marketing Moves’ first and foremost interest was me. They made me feel reassured and comforted throughout the entire process whilst also being an advisor to me. Sally is both a wonderful lady and recruiter and I now consider her not only my number one future recruiter, but also an advisor, friend and someone I can always call for advice or just talk to over a coffee / the telephone. 

“In short, Sally and Marketing Moves are fantastic and I would recommend them to anyone. They are the company to align yourself with, not only for the now but also the future – I certainly have done!”


Sally O’Sullivan

To discuss in confidence how Sally and Marketing Moves can support your organisation’s growth, please contact Sally by any of the means below:

+44 (0) 1932 253 352
+44 (0) 7976 488 303

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