Contract ABM Marketing Manager Recruitment Case Study: HR & Finance Software

Overview

When one of the world’s leading HR software companies needed a contract ABM Marketing Manager on a temporary basis, they contacted Marketing Moves’ Laura Barrett to recruit this important position.

Key Details

Consultant: Laura Barrett, Partner – Interim & Contract
Role: Contract ABM Marketing Manager
Industry Sector: HR and finance software
Location: London, UK
Type: Short Term Contract

Background

Due to impressive growth, the marketing team was struggling to meet all the marketing demands placed on them by the business, across the full spectrum of channels but with a specific pain point in the area of Account-based Marketing.

They therefore required additional support with ABM campaigns and were in need of an ABM marketing expert who knew the function inside-out and could deliver huge ROI to the business, not just during their contract but in the months and years after.

The Role

The successful interim ABM Marketing Manager was required for three main duties and responsibilities:

To run and execute regional European ABM campaigns.
To produce campaign plans for ABM accounts
Project manage all campaigns end-to-end, ensuring they met objectives and were delivered on time and to budget

The Candidate

The successful applicant required previous ABM experience, with an impressive knowledge of working in the B2B tech sector – something which can often be extremely difficult. If that wasn’t enough, crucially they needed to be currently available for a short term contract with an immediate start – another factor which can be incredibly challenging to find the most talented professionals at short notice as the company needed someone to start as soon as possible.

The Recruitment Process

Luckily for the client, they came to the right place. Laura specialises in nothing but contract and interim marketing candidates for the tech sector and set about executing a comprehensive search of all suitable candidates from her professional network and the Marketing Moves database – which has been carefully curated for over 30 years and is unrivalled across the UK. Against huge time and job specification constraints, Laura provided a shortlist of candidates with relevant skills and immediate availability. The entire recruitment process was completed by Laura in under 10 working days.

The Appointment

After video calls with the hiring manager, followed by calls with members of regional teams who they would be working with, the company appointed their preferred ABM Marketing Manager. The successful applicant had the relevant skillset, had worked in several B2B tech roles before and had good experience of working on ABM campaigns. We’re delighted that they have done so well that their original contract has since been extended.