Software Demand Generation Recruitment

Software demand generation recruitment: Marketing Moves helps tech unicorn Insider hire super-rare VP Global Demand Generation for their enterprise software platform!

Key Recruitment Details

Mel Day, CEO

Company: Insider
Role: VP Global Demand Generation
Turnover: $60.5M
Customers: 1000+
Employees: 700+
Countries: 40+
Funding: Series D, $121M
Company HQ: Singapore
Job Location: East coast USA or London
Marketing Moves Consultant: Mel Day, CEO
Expertise: Software Demand Generation Recruitment
Role specialism: Demand Generation
Company sector(s): Automation, Business Intelligence, CRM, Enterprise, SaaS, Software

About Insider

software demand generation recruitmentVoted the world’s #1 by The Forrester Wave, global hyper-growth MarTech unicorn Insider helps 1000+ leading enterprise brands and high-growth startups accelerate digital growth through best-in-class cross-channel customer experiences.

Insider Clients

Allianz, AVIS, Avon, BBVA, CNN, Dominos, Estée Lauder, GAP, IKEA, MAC, Madeira Madeira, Marks & Spencer, MediaMarkt, New Balance, Newsweek, Nissan, Samsung, Santander, Singapore Airlines, Toyota, UNIQLO, Virgin, Vodafone.

Recruitment Background

Expanding their Marketing team across 40 countries, Insider required a VP of Global Demand Generation – seeking B2B SaaS candidates that had truly global expertise and were leaders in digital demand generation thinking.

Due to the post-Covid candidate-led market and needing to hire the absolute best in class candidate, they found available talent thin on the ground. They were referred to Marketing Moves by their new VP Marketing, who had previously used the headhunting services of our CEO Mel Day. 

Marketing Moves: Specialist Software Demand Generation Recruiter

Software demand generation recruitment is incredibly hard because it takes years to build up a network of thousands of marketers across all tech sectors across EMEA and USA. 

Attracting, engaging and piquing the interest of passive tech marketing experts is equally hard. The Marketing Moves database has been carefully curated over 30 years and our CEO Mel Day has been with the firm since 1996 – back when the world was black and white and Mel had hair.

Part of the reason for being folically challenged is that Mel’s head is full of thousands of tech marketing candidates built up across four decades, leaving no space for the hair roots to take hold. 

software demand generation recruitment

Mel’s Methodology

Such a specific target group of candidates is the hardest to find as they are not actively looking for roles – which is why the world’s leading technology marketing recruiter was required. Mel contacted the most suitable 30 candidates in the UK – those who are the best demand generation experts  in the global B2B SaaS space.

Interview Process

With Mel’s help, the hiring team at Insider set up first, second and third round interview stages with the global recruiter Cagatay Dongel, senior leaders, CMO and then founder. Rather than creating a capped shortlist, leaving the potential for a restart open if none were successful, Mel began referring interested candidates into the interview funnel. 

Successful Appointment

Of the handful that were interested, most got to second stage and several got to third stage – leaving one that was ultimately offered the position and accepted. Key to the appointment was their depth of expertise, breadth of knowledge and cultural fit – which is super important to Insider. The successful applicant is now in position and by all accounts everything is tickety-boo.


Says Mel:

“What a great and responsive team Insider are, they are so easy to deal with! Cagatay is great and it is not a surprise they have gone on to achieve unicorn status. It is also incredibly refreshing to hire for a tech business founded by and led by women.”


Mel Day, CEO

To discuss in confidence how Melvin and Marketing Moves can support your organisation’s growth, please contact Melvin by any of the means below.

+44 (0) 20 3911 6757
+44 (0) 7967 678 002

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