Software Marketing Manager Recruitment: DocuSign Case Study

Overview

Software Marketing Manager Recruitment: When NASDAQ-listed DocuSign required an Italian-speaking Marketing Manager in London to support their new EMEA expansion in Italy, they contacted Marketing Moves to recruit this key position.

Company Details

Company: DocuSign
Website: www.docusign.com
Founded: 2003
Customers: 1 million+
Users: 1 billion+
Employees: 8000+ (2021)
Countries: 180+
Company HQ: San Francisco, California, USA
Revenue: 2bn+ USD (Fiscal Year Ended January 31, 2021)

About DocuSign

DocuSign pioneered the development of eSignature technology, helping organisations connect and automate how they prepare, sign, act on, and manage agreements. DocuSign’s eSignature is the world’s #1 way to sign electronically. By 2018, more than 20 billion pieces of paper and 608,000 barrels of oil had been saved by the company through avoidance of wasted printouts for signatures.

Software Marketing Manager Recruitment

Role: Marketing Manager – Italy
Job Location: London, UK
Marketing Moves Consultant: Jack Berry, Partner
Expertise: Software Marketing Manager Recruitment
Role specialism: Marketing Manager
Company sector(s): Automation, Cyber Security, Data, SaaS, Software

Recruitment Background

With DocuSign requiring additional marketing expertise to help launch new markets in EMEA, a new Marketing Manager was required to develop and execute strategic marketing programs in Italy. The new role was responsible for demand generation and marketing communications strategy – in alignment with the company’s global direction – to support sales functions with integrated marketing programs to help achieve business objectives.

Marketing Manager Challenges

This was an incredibly hard role to recruit. The Marketing Manager was required to be fluent in Italian while being based in London, have experience of setting up programs in new markets and come from a B2B software background. These specific requirements meant that there was an incredibly small pool of candidates who had the required experience.

Software Solution

Thankfully for DocuSign, Marketing Moves’ Jack Berry is an exceptional recruiter with an extensive network of Software Marketing Managers across the UK and Europe. He began his recruitment process by conducting a thorough search of the market – covering his extensive network, the Marketing Moves database, social media, Linkedin Recruiter, CV database, specialist software job boards and specialist marketing job boards.

Recuitment Outcome

After an incredible amount of hard work, Jack identified just six available candidates who matched DocuSign’s stringent requirements. Coaching both them and the client through the process, four were put forward to a four-stage interview process with panel presentation. After comprehensive analysis, one successful applicant was offered the prestigious role – which was immediately accepted. Chosen for their great culture fit, they are now enjoying the job and excelling in the role.

Testimonials

“I really enjoyed working on this role! It was challenging and rewarding to find an excellent candidate who is delighted with this next step in their career, and to successfully support a satisfied client.”

– Jack Berry, Partner