Cybersecurity: Another wake up call

  Last week’s infamous attack on TalkTalk is yet another high-profile warning of the importance of cybersecurity to businesses. Now that it has come to light that a 15 year old Northern Irish boy might have been behind the hack (and perhaps not the Russia-based jihadist group some feared), the threat might seem somehow less …

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EdgeTechno Marketing in the Technology Sector

A big thank you to everyone who attended the EdgeTechno Marketing in the Technology Sector conference with us. It was fantastic to meet so many enthusiastic and forward-thinking marketers, and to hear from so many inspiring thought leaders. For a snippet of what you missed, or a reminder you of what you heard, marketingmoves would like to …

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How To Manage Your Online Community

Customer insight has traditionally come from standard customer research methods including customer surveys and focus groups but more and more, online communities are fast becoming the single best place to gain immediate and actionable customer insight. Online communities are extremely useful. Fundamentally, they are a good place for customers to exchange views; get help and …

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Mobile Marketing: Tread Carefully

Ofcom’s 2015 Communications Market Report revealed that Smartphones have overtaken laptops as the most popular device for accessing the internet in the UK. 33 percent of Britons now see their smartphone as their most important internet device and use it for an average of two hours a day to browse websites, use social media, bank …

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A Day in the Life of …. a technology marketing recruitment consultant

It generally starts well enough – there’s usually a pot of tea brewing with the prerequisite eight tea bags to kick start the morning. Then the phone starts. It can be anything from clients calling in with new roles they’d like us to work on, to marketers registering with us or giving us feedback on …

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Everyone’s Connected – The Value of Networking

More often than not we notice that the most successful marketers are the ones that are best connected. It makes it easier to find a job, of course, but mostly it’s about the way that good networking creates life and work opportunities for us all. Challenges in the marketplace overwhelm us, but there is always …

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Recruitment Trends in Technology Marketing

Years ago (less than 5) clients were coming to us for marketers that knew how to engage customers and create ‘brand loyalty’. The next big trend was ‘all things digital’ and clients were also looking for skills to leverage new channels including social media. Now automation has become a ‘must-have’ too and content creators are …

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