Marketing: Cost or Investment?

There’s always a debate about how much of an ‘overhead’ marketing can be and often even those hiring marketers can be cautious, if not conflicted, about whether the hiring of marketing talent is the best way to invest in their organization’s development. The grapple is always around return on investment and what difference marketing really …

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New data protection regulations affect YOU!

marketingmoves recently attended the CIM event on Data Protection hosted by Stevens and Bolton LLP. Here are some of our thoughts post talk… Customer data is crucial to the modern marketer. Today, digital marketing tools make it possible to track and profile customers, with each digital interaction generating a wealth of context, location, browsing and …

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The Recruitment Jungle

Learn to manage your Recruiter to get the best out of your career. What a nightmare it is out there! If it’s not already stressful enough to be looking for a job, you’ve got to be worried about how to manage the numerous recruiters

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