Melvin Day

Is Modern Technology Marketing Missing its Voice?

Is Modern Technology Missing its Voice? By Mel Day, CEO, Marketing Moves I recently read a wonderful article in the NY Times by Tim Herrera, discussing how the way in which we use our voice can increase our ability to influence. The article has several interesting points and concludes that the actual sound of someone’s …

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what is marketing automation

What is Marketing Automation?

What is Marketing Automation and How is it Changing? As anyone with access to Google will know, Marketing Automation is the use of software technology by marketing departments to simultaneously communicate with potential, current and former customers on multiple channels such as websites, social media and email newsletters. Having one central function controlling all platforms …

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ARTICLE: What’s the best job you’ve ever turned down?

By Melvin Day, Managing Director We’ve recently completed a couple of recruitment processes, where as usual we’ve helped a technology company find the perfect marketer to match their culture, with the skills and experience to help them grow.  Conversely, we’ve helped the marketer find their dream job with an organisation which can also help them …

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ARTICLE: Cover Letter vs CV – which is better at showcasing your skills, experience and ability for a technology marketing job?

By Mel Day, Managing Director I recently read a great article on Linkedin by speaker / author Natasha Bowman, asking what red flags in an application or interview were deal-breakers.  Bowman contends that some of the best people she has ever hired would have been black-listed elsewhere for one of several faux pas, such as: …

ARTICLE: Cover Letter vs CV – which is better at showcasing your skills, experience and ability for a technology marketing job? Read More »

ARTICLE: Skill vs Talent – Should a Job Description Cover the Duties of the Role Rather Than the Skills Required in Order to Prevent Imposter Syndrome?

By Mel Day, Managing Director A recent article in the Harvard Business Review shone some interesting light on the mindset of people at work – namely how they go about applying for new jobs and then how they perform in their new role.  Research from organisational psychologists suggests that companies want people to grow into …

ARTICLE: Skill vs Talent – Should a Job Description Cover the Duties of the Role Rather Than the Skills Required in Order to Prevent Imposter Syndrome? Read More »

ARTICLE: Can cost-cutting measures reduce productivity by a greater extent?

By Melvin Day, Managing Director I read with great interest a wonderful article in The Register this week which measured how long employees spend looking for a desk and then setting up for the day in a hot-desk working environment. From what seems to be pretty accurate measuring techniques by Harvard University no less, the …

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ARTICLE: What hours do technology marketeers typically work?

By Melvin Day, Managing Director Like a scene from any Lowry painting, in times gone by marketing professionals across the world trooped through the doors of their technology employer en masse and on time – at 9am every Monday. This procession was then reversed exactly eight hours later at 5pm, repeated five days a week …

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CASE STUDY: Marketing Moves Completes Successful Recruitment of Senior Marketing Manager for Software/SaaS Vendor SmartVault!

Key Details Consultant: Melvin Day, Managing Director Client: SmartVault Sector: SaaS software vendor / online document and secure file sharing Role: Senior Marketing Manager Location: London/flexible Overview When a rapidly growing digital document automation and storage company wanted to expand into the UK and EMEA, they required dedicated, local marketing support for their UK sales …

CASE STUDY: Marketing Moves Completes Successful Recruitment of Senior Marketing Manager for Software/SaaS Vendor SmartVault! Read More »

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