Getting Personal

Sleeping CEOs may have failed to notice that their marketing folk have moved on from big bold marketing campaigns to very direct, very personalised and very targeted approaches to customers, sharing insights and encouraging engagement. The …

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Bit by Bit Marketing Advice from marketingmoves

Bit by Bit

Annual reports, spread sheets, customer satisfaction reports, mystery shopping and keeping the competitor in the rear view mirror are all activities that marketers pour over in an effort to help their businesses or organisations grow and …

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