Brand 'Bin Laden'
Whatever you’re political or religious persuasions are, it is interesting to view Osama Bin Laden in his capacity as a ‘Brand’ – because he was.
Darwin Comes Home to Roost
Charles Darwin said something that really ought to resonate with today’s marketer: “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Talking social media engagement with Cisco Systems Inc
As a public relations and social media consultancy in Berkshire Morgan PR is often invited to speak to companies or organisations about promoting themselves and how to use social networking, however it has been particularly rewarding …
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Managing Failure
Strategies run their course. Ideas get dusty. Technology is overtaken and just because something or someone was successful at first, doesn’t mean it wasn’t just a blip on the horizon.
Global Talent Challenge
The conventional approach to recruiting globally is now well and truly a by product of a previous era. The recession has forced many companies to review its approach to global markets, cutting back on assignments abroad …
Services on Demand
If you’re not providing ‘services on demand’ what exactly are you doing? Your competitors are using this concept to gain competitive edge. It’s time you add this to your marketing mix!
Marketing Moves Interviews Nick Eades
Sandra Malone, Director of Marketing at Marketing Moves, interviewed Nick Eades of Psion Plc.
Engaging with Emerging Markets
We’re reminded of a world-class Hardware/IT brand with a world-staggering market budget and some of the best marketing brains in the world…. agreeing a Middle East advertising campaign featuring a naked woman
Right or Wrong Job?
If you’ve selected the right job and are working in a ‘connected’ environment, and if you look forward to coming to work, than a surprising finding in a recent article by Ned Hallowell
CHAOS 2011 – A creative force for change
As we stumble into the New Year, here at Marketing Moves we’ve been musing about the extensive media comment about an alleged Government intention to use chaos as a creative force for positive change.
Kicking Your Brand into Touch
Gone are the days when developing your brand fit into neat (and sometimes) measurable boxes. You remember: Marketing Communications was responsible for ‘articulating the promise’; Corporate Communications managed your company’s reputation and Customer Services handled enquiries …
Computers for Charities Case Study
Marketing Moves is the only specialist recruitment company for Marketing Professionals in ICT. As leaders in the field, they have successfully completed marketing recruitment campaigns for over 500 leading ICT companies companies from start-ups to multi-nationals …
