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Marketing Responsibility with Data

The relationship between users and platforms has never been more delicate. Recent news coverage of Mark Zuckerberg’s accountability in accordance with Cambridge Analytica’s use of Facebook data, has caused friction and distrust of how data is used. Alongside this, upcoming GDPR legislation means that the privacy and use of data is more important than ever. …

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The Future of Work: a massive occupational switchover?

Following on from their automation report back in January, McKinsey has released a new report on the future of work this week. This holds weighty predictions for how technology, particularly automation, will shape the workforce of tomorrow. We might soon be facing a change on the scale of the past revolutions in agriculture and manufacturing …

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5 Reasons to Set Up Mentoring in your Company

Today (27th October) is National Mentoring Day. We’ve discussed mentoring on our blog before. As I’m sure you know, employees at all stages of their careers can benefit from entering into mentoring relationships and programmes (formal or informal) – both as mentee and mentor. We’ve interviewed marketing mentors and mentees for previous blog posts to …

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Higher demand for staff is a boom for interim marketers

Record low unemployment and declining numbers of EU workers in the UK have exasperated today’s talent shortage. This is bad news for companies, many of whom are having to pay well above the market rate and wait longer to attract top marketing talent.  According to the Open University’s survey, some 56% of the companies they …

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Time to speed up – there’s more competition for permanent candidates than ever!

The REC (Recruitment and Employment Confederation)’s latest report has revealed 3 key findings that are impacting your marketing recruitment efforts. 1. Many companies have found their perfect hires in 2017 The first half of 2017 saw a rise in the number of placed candidates – meaning many qualified applicants are already off the market and beginning …

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