Outcomes Matters
What makes an interim executive successful? Companies across the globe in all sectors of the economy have chosen to appoint a proliferation of interim executives for key roles (think John Chen as interim CEO for Blackberry).
Waterproof Innovation
One company is often lauded as ‘the world’s most innovative company-W L Gore.
An interview with Clare Grant, VP Marketing Feed Henry
Marketingmoves asked Clare Grant three questions: Tell us about the ‘changing face’ of marketing I’ve been in marketing over 20 years and traditional marketing such as product marketing, and marketing communications have made way for the …
An interview with Clare Grant, VP Marketing Feed Henry Read More »
The Evolution of Email
The debate continues to rage about the usefulness and sustainability of email – a recent survey of 2,600 US workers shows that people spend half their workday dealing with email. Originally created as a quick, efficient …
Is Social Media Right For My Business?
It’s my party and I’ll cry if I want to… Over five years ago, CMOs and Marketing Directors raced one another to the starting post to invest in social technologies that they could use for business …
Is it Cultural or Personal?
Wharton Business School professor and negotiation expert, G. Richard Shell thinks its ‘personal’. Most of us when working globally, already have pre-determined ideas about our colleagues in different countries. These ideas are borne out of experience, …
Marketers for the Financial Sector
The rapid, turbulent and continuous change in the financial sector has forced providers of financial services to look to new marketing models to enhance their competitive position.
Local versus Global Debate
Large multinationals and even some small and mid-sized companies now depend upon being able to develop a pool of talent that can operate flexibly and internationally.
IDC’s 2013 Predictions for CMOs Have Significant Implications for the Entire Marketing Staff
IDC analysts Rich Vancil and Kathleen Schaub presented their “2013 Chief Marketing Officer Predictions: Today’s CMO Becomes Master of Data.”
Succeeding in New Markets
“Looking beyond the obvious: globalisation and new opportunities for growth” (Ernst & Young Globalisation Survey), an on-line survey of global business executives from around the world, has an important message for the global marketing community: It’s …
How Motivated are You?
Asking that question of todays’ marketers is liable to bring out quite a few enthusiastic replies: “I’m passionate about marketing, I’m really motivated to deliver 110%” is a typical response.
Back from the Mobile World Congress!
Three hectic days at Barcelona’s Mobile World Congress had the marketingmoves team flat out meeting contacts old and new,discussing the need for top class marketers to deliver the next generation in mobile success. Melvin Day, marketingmoves …
