Carl Robertson, CMO for Colt Networks, talks to Marketingmoves about being a CMO in this very competitive economy.
Sonny Waheed Head of Marketing Communications at Tellabs,proves why he’s got an edge on other marketers in the sector.
Jason Phippen from Emulex, the leader in converged network solutions, talks about hs approach to marketing and his vison on what a marketer needs to be successful.
Lisa Hutt, one of the UK’s best known marketers, shares her insights with Marketingmoves
In a recent study conducted by IBM with more than 1,700 Chief Marketing Officer’s (CMO’s), four big challenges were identified: the explosion of data, social media, the proliferation of channels and shifting consumer demographics. These challenges are universally seen as catalysts for change in the marketing function. It is also widely known that companies that …