Managing Failure

Strategies run their course. Ideas get dusty. Technology is overtaken and just because something or someone was successful at first, doesn’t mean it wasn’t just a blip on the horizon.

Services on Demand

If you’re not providing ‘services on demand’ what exactly are you doing? Your competitors are using this concept to gain competitive edge. It’s time you add this to your marketing mix!

Engaging with Emerging Markets

We’re reminded of a world-class Hardware/IT brand with a world-staggering market budget and some of the best marketing brains in the world…. agreeing a Middle East advertising campaign featuring a naked woman

Right or Wrong Job?

If you’ve selected the right job and are working in a ‘connected’ environment, and if you look forward to coming to work, than a surprising finding in a recent article by Ned Hallowell

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