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Has ABM created a change in the marketing world?

Ashling Kearns, Salesforce’s VP of marketing for the UK and Ireland, comments: “ABM isn’t new to any of us who work in marketing. The chances are we’ve all employed ABM strategies to better target valuable account leads. What is new, however, is that marketing technology has caught up, and it can now more effectively enable …

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The Future of Work: a massive occupational switchover?

Following on from their automation report back in January, McKinsey has released a new report on the future of work this week. This holds weighty predictions for how technology, particularly automation, will shape the workforce of tomorrow. We might soon be facing a change on the scale of the past revolutions in agriculture and manufacturing …

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Higher demand for staff is a boom for interim marketers

Record low unemployment and declining numbers of EU workers in the UK have exasperated today’s talent shortage. This is bad news for companies, many of whom are having to pay well above the market rate and wait longer to attract top marketing talent.  According to the Open University’s survey, some 56% of the companies they …

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Time to speed up – there’s more competition for permanent candidates than ever!

The REC (Recruitment and Employment Confederation)’s latest report has revealed 3 key findings that are impacting your marketing recruitment efforts. 1. Many companies have found their perfect hires in 2017 The first half of 2017 saw a rise in the number of placed candidates – meaning many qualified applicants are already off the market and beginning …

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What does 2017 have in store for marketing contractors?

  It’s 2017. The days of the ‘job for life’ are long over and for many the restrictive boundaries of the traditional 9-to-5 are unthinkable. Our contractors take this flexible lifestyle further to embrace constant change and challenge, new faces and new projects, coming out of each year with the satisfaction of a job well …

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Has Brexit uncertainty boosted the demand for senior marketing contractors?

A surprise silver lining for marketing contractors. New data suggests the vagaries of Brexit have created a renewed demand for interim professionals in the fields of PR, marketing and communications. Leading businesses are turning to interim marketing recruitment to ensure the success of business-critical projects, while avoiding a long term commitment in uncertain times. Marketing projects …

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