Deep down, we all know that we are far more likely to have a better engagement with a customer if we do so on a 1-2-1 basis.
Marketing Automation – the tracking of customer activity and behaviour over time, often leading to better leads, improved marketing productivity and increased conversion rates.
The rapid, turbulent and continuous change in the financial sector has forced providers of financial services to look to new marketing models to enhance their competitive position.
Large multinationals and even some small and mid-sized companies now depend upon being able to develop a pool of talent that can operate flexibly and internationally.
Carl Robertson, CMO for Colt Networks, talks to Marketingmoves about being a CMO in this very competitive economy.