Insights

Marketing Moves is delighted to publish a guest article by Ludovic Leforestier, a prominent Analyst Relations Director.   Don’t tell my mother I work in AR, she thinks I’m a pianist! Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role. AR …

Guest article: What is Analyst Relations (AR)? Read More »

Digital Identity Software: Detailed Analysis   What were the objectives of the project? The company wanted to establish itself as a leader in a fast-growing new category of software.  It was a new white space market that could help automate trillions of dollars’ worth of spend.  The big software giants had built applications that automated …

VP Marketing / CMO specializing in hyper growth B2B tech companies Read More »

Senior tech roles need to offer more flexibility to attract more women. Here’s why. By Mel Day, CEO   I read with great interest a recent BBC article which covered the rise of female applicants for senior flexible jobs. According to Zurich insurance, women are 20% more likely to apply for senior roles if they …

Senior tech roles need to offer more flexibility to attract more women. Here’s why. Read More »

Marketing Moves recruits new US-based VP Sales & Marketing for UK B2B Lead & Revenue Generation Agency   Key Details Consultant:  Dave Holton, Director of Americas Contact:        Global Talent & Workstyle Director Sector:           Revenue Generation Agency – Digital Marketing Role title:      VP Sales and Marketing Location:  …

Marketing Moves recruits new US-based VP Sales & Marketing for UK B2B Lead & Revenue Generation Agency Read More »

VP Global Digital Marketing reduces marketing production costs by $3.5million per year Overview David Holton Marketing Moves Director of Americas David Holton  is currently working with an exceptional VP Global Digital Marketing who is looking to take the next step in their career. If you’d like to discuss their suitability for your company, you can …

VP Global Digital Marketing reduces marketing production costs by $3.5million per year Read More »

Marketing Moves recently conducted a poll asking whether applicants had received a response if they’d applied for a job on Linkedin.  Our poll received 134 votes and 20 comments. Here are the results:  68% No reply 16% Interview and beyond 12% Thanks but no thanks  4% Other – see comments As you can imagine, with …

If you’ve applied for a job via Linkedin, what was the response? Read More »

Marketing Moves recruits new EMEA Demand Generation Lead for rapidly growing US Cloud Security Software company    Key Details Industry sector: Cloud Security Software Role Recruited: EMEA Demand Generation Lead Location: London, United Kingdom Date: June 2020 Duration: 5 weeks   Overview When a rapidly growing US Cloud Security Software company expanded into Europe as …

Marketing Moves completes EMEA Demand Generation Lead recruitment for rapidly growing US Cloud Security Software company  Read More »

Head of Marketing, Digital & eCommerce increases online revenue by 300% Marketing Moves Director of Americas David Holton  is currently working with an exceptional Head of Marketing, Digital & eCommerce who is looking to take the next step in their career. If you’d like to discuss their suitability for your company, you can contact David …

Head of Marketing, Digital & eCommerce increases online revenue by 300% Read More »

Can Recruitment Learn from the A-Level Algorithm fiasco?   By Mel Day, CEO If you’re unfortunate enough to read lots about the science behind recruitment – and indeed the future of recruitment – as sadly we at Marketing Moves regularly do, you’ll know that Artificial Intelligence (AI) in recruitment is the next big thing. By …

Can Recruitment Learn from the A-Level Algorithm fiasco? Read More »

In May 2020, a survey by the Stanford Institute for Economic Policy Research (SIEPR) found that 55% of US workers want a mixture of home and office working.  In China, Microsoft has predicted that in 10 years’ time, there will be a 60/40 split of onsite/remote work. In the UK, the CIPD expects the proportion …

Should tech firms start hiring remote marketers across the UK? Read More »