Insights

How much emphasis is put on culture fit when hiring? Trust me, it’s big! And like it or not, it’s one of the primary reasons you either get the job or don’t. So exactly what is …

The Importance of Culture Fit! Read More »

Whether you’re in B2C, B2B or B2P marketing, you can’t have failed to notice the tsunami of new technologies coming on stream and pushing the boundaries of the traditional marketing space. A recent informal survey of …

New technologies in your marketing mix Read More »

FinTech has caused a storm recently, with the emergence of various transformative trends, including the rise of cryptocurrencies such as Bitcoin, Litecoin and Ethereum (to name a few). FinTech has the ability to change the way …

How to get the most out of your FinTech marketing Read More »

In the wake of Brexit, many organisations are relying on a flexible workforce, such as interim marketing professionals. Last year, the Government announced that it is putting the digital sector at the heart of its modern …

What you need to know before taking on an interim marketing role Read More »

You’re building a successful marketing career and pursuing happiness in your wider life, but what if the pursuit of the former inhibits the latter? In a report funded by Axa insurance this month, 4 in 5 …

Are marketers facing a stress epidemic? Read More »

Following on from their automation report back in January, McKinsey has released a new report on the future of work this week. This holds weighty predictions for how technology, particularly automation, will shape the workforce of …

The Future of Work: a massive occupational switchover? Read More »

You’re sitting in a marketing interview, its all going well until…”any questions for me?” Interviewing for a marketing executive or marketing manager position? Some marketers dread the part where the interviewer asks them ‘do you have …

How to answer "any questions for me?" in a marketing interview Read More »

Today (27th October) is National Mentoring Day. We’ve discussed mentoring on our blog before. As I’m sure you know, employees at all stages of their careers can benefit from entering into mentoring relationships and programmes (formal …

5 Reasons to Set Up Mentoring in your Company Read More »

It seems the world is finally waking up to issues surrounding workplace mental health and support – this is fantastic news. There have been a number of articles in the news this last year about workplace …

How and why should managers support workplace mental health? Read More »

  We see marketers taking very different approaches to their career. There are two polar opposite kinds of ‘career builder’ in particular:   The Spontaneous Reactionaries   It’s hard going building a career path – which …

There are 3 kinds of career-builders, which are you? Read More »