Insights

Ofcom’s 2015 Communications Market Report revealed that Smartphones have overtaken laptops as the most popular device for accessing the internet in the UK. 33 percent of Britons now see their smartphone as their most important internet …

Mobile Marketing: Tread Carefully Read More »

It generally starts well enough – there’s usually a pot of tea brewing with the prerequisite eight tea bags to kick start the morning. Then the phone starts. It can be anything from clients calling in …

A Day in the Life of …. a technology marketing recruitment consultant Read More »

More often than not we notice that the most successful marketers are the ones that are best connected. It makes it easier to find a job, of course, but mostly it’s about the way that good …

Everyone’s Connected – The Value of Networking Read More »

Years ago (less than 5) clients were coming to us for marketers that knew how to engage customers and create ‘brand loyalty’. The next big trend was ‘all things digital’ and clients were also looking for …

Recruitment Trends in Technology Marketing Read More »

There’s always a debate about how much of an ‘overhead’ marketing can be and often even those hiring marketers can be cautious, if not conflicted, about whether the hiring of marketing talent is the best way …

Marketing: Cost or Investment? Read More »

This person is waiting to join your team – but can you cope? A quick look at some global technology companies reveals that the rule-books have been ditched and the A-star marketer is on the wane. …

The Disruptive Marketer Read More »

In a recent discussion with a few friends, all CMOs or SVPs of Marketing, I asked a very simple question: “What is it you do exactly?” The first few minutes were full of posturing and positioning …

Life at the Top – What do CMOs really do? Read More »

marketingmoves recently attended the CIM event on Data Protection hosted by Stevens and Bolton LLP. Here are some of our thoughts post talk… Customer data is crucial to the modern marketer. Today, digital marketing tools make …

New data protection regulations affect YOU! Read More »

I’m one of those marketers who have to admit that Richard Staveley and his global marketing team at Protein World created a stonkingly good marketing campaign. Did I take offense? Did I personally think it was …

Noticed for all the right and wrong reasons Read More »

Operating in highly competitive markets in a 24/7 connected world means that companies need to move fast to find the right talent. Speed and quality are at a premium when looking for the right people to …

Maintaining an Innovative Culture Read More »