Helping the CEO to get there
By Sandy Malone | | Articles, Insights
You’re a marketing executive, a marketing manager, maybe the Marketing Director or even the CMO, but if you took the simple test below, what would the results tell you? Test: Explain how your day to day …
Making the right impression
By Sandy Malone | | Articles, Insights
Do you know what lens you’re being viewed through? People meeting you for the first time view you through various lenses: the trust lens to decide if you’re friend or foe ; the power lens to …
Getting Personal
By Sandy Malone | | Articles, Insights
Sleeping CEOs may have failed to notice that their marketing folk have moved on from big bold marketing campaigns to very direct, very personalised and very targeted approaches to customers, sharing insights and encouraging engagement. The …
What are you worth?
By Sandy Malone | | Articles, Insights
Marketing Week’s 2015 Salary Survey of marketing and digital professionals reveals high levels of unrest, negativity on job satisfaction and continuing gender gaps. The pay gap between male and female marketers who answered the Salary Survey …
Driving Innovation through Marketing
By Sandy Malone | | Articles, Insights
Marketing Innovation is a relatively new term, but sometimes it’s confused with marketing creativity. Marketing is a discipline composed of micro-economic data (e.g. price, quantity, and behavioral data, the understanding of human behavior from psychology, anthropology, …
Sneaking Suspicions
By Sandy Malone | | Articles, Insights
Technology got our hope up. It was supposed to free us completely from all the bonds of time and space. Fully functioning home offices, video-conferencing, seamless flexi-working, the ability to text, ping, click and instagram were …
Not Your Father’s Firm
By Sandy Malone | | Articles, Insights
There was a time (it still happens) in the world of banking and in some other professional industries, that bigger pay rises and bigger bonuses seem to be paid to those that sacrifice more of their …
Bit by Bit
By Sandy Malone | | Articles, Insights
Annual reports, spread sheets, customer satisfaction reports, mystery shopping and keeping the competitor in the rear view mirror are all activities that marketers pour over in an effort to help their businesses or organisations grow and …
A Clash on the Horizon
By Sandy Malone | | Articles, Insights
“The work we do no longer suits the kind of human beings we are” says Theodore Zeldin, a historian. He tells us that the revolution in education has affected all of us, but it is a …
Online and Off
By Sandy Malone | | Articles, Insights
Companies think they are smarter than us. They take risks and make decisions on what we might do. But they fail to take into account that we now weave our digital and physical worlds so tightly …