Your Game Plan for 2015
By Sandy Malone | | Articles, Insights
As 2015 approaches, what should your game plan include? By any other name, it’s back to basics. For the first half of 2014 it was a time of ‘infobesity’. There seemed to be an addiction and …
Power to the People
By Sandy Malone | | Articles, Insights
The key to a successful organisation isn’t what you might expect. Outstanding performance and outcomes in an organisation comes more often than not, down to the motivation and actions of the middle and frontline staff.
Passion and Purpose
By Sandy Malone | | Articles, Insights
Have you ever considered your purpose in life? Do you have a purpose? Or maybe a better question should be-do you actually know what a purpose is and why it’s important to have one?
1-2-1 Marketing
By Sandy Malone | | Articles, Insights
Deep down, we all know that we are far more likely to have a better engagement with a customer if we do so on a 1-2-1 basis.
Optimism!
By Sandy Malone | | Articles, Insights
In a recent survey, 55% of those survey respondents sitting on the main board of their companies, reported feeling optimistic about the future. Worries about the global economy were receding.
Turning Customer Input into Innovations
By Sandy Malone | | Articles, Insights
Very few companies think about Innovation from the customer’s perspective. One way to find true innovation is to take an existing customer need or requirement and break it down into its component parts.
Branding, Brands, Branded,
By Sandy Malone | | Articles, Insights
Many businesses still don’t get the difference between the three. The question people keep asking is “How do we differentiate ourselves?”
Antennae Up! Technology Marketing and Social Media
By Sandy Malone | | Articles, Insights
According to McKinsey’s, valuable ‘weak signals’ representing snippets, not streams of information, abound in social media conversations
Engagement Precision
By Sandy Malone | | Articles, Insights
Marketing Automation – the tracking of customer activity and behaviour over time, often leading to better leads, improved marketing productivity and increased conversion rates.
Our predictions for Recruitment in 2014
By Sandy Malone | | Articles, Insights
Finding the right candidate is difficult. Let’s admit it. Marketingmoves is luckier than most because it’s our business to know who has talent in IT Marketing.