Interview with Laurent Séraphin, Sr. Director, EMEA Marketing at dynaTrace software
By Sandy Malone | | Articles, Insights, Interviews
dynaTrace software, founded in Linz, Austria, in 2005, emerged as the new leader in APM. Their Application Performance Management approach tightly knits User Experience Management, Business Transaction Management, Advanced Monitoring, Code-level Diagnostics and Proactive Performance Engineering …
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The Dilemmas Facing the CMO
By Sandy Malone | | Articles, Insights
Many IT firms are still struggling to drive top line growth and market share, and this is evidenced as companies continue to change strategies, tactics and approaches in an effort to change their fortunes too.
Breaking Through The Cloud
By Sandy Malone | | Articles, Insights
Marketingmoves attended the 3rd annual (2011) Cloud Computing World Forum at Olympia in London where the conference was absolutely buzzing
Your first 30 seconds
By Sandy Malone | | Articles, Insights
Opportunities come at unexpected times, make the most of your personal brand and make sure your first 30 seconds counts towards furthering your career!
July Quarterly Newsletter
By Sandy Malone | | Insights, Newsletters
The July Quarterly newsletter features an introduction by Adrian Hardy from marketingmoves as well as trends and advice and a personal branding seminar you can take at your leisure!
Interview with Scott Allen
By Sandy Malone | | Articles, Insights, Interviews
Scott Allen, Director Marketing Programmes and Communications, Enterprise Services at Colt Telecoms talks about new developments at Colt and the type of marketer to drive the marketing of the future
Brand 'Bin Laden'
By Sandy Malone | | Articles, Insights
Whatever you’re political or religious persuasions are, it is interesting to view Osama Bin Laden in his capacity as a ‘Brand’ – because he was.
Darwin Comes Home to Roost
By Sandy Malone | | Articles, Insights
Charles Darwin said something that really ought to resonate with today’s marketer: “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Talking social media engagement with Cisco Systems Inc
By Laura Barrett | | Articles, Insights, Interviews
As a public relations and social media consultancy in Berkshire Morgan PR is often invited to speak to companies or organisations about promoting themselves and how to use social networking, however it has been particularly rewarding …
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Managing Failure
By Sandy Malone | | Articles, Insights
Strategies run their course. Ideas get dusty. Technology is overtaken and just because something or someone was successful at first, doesn’t mean it wasn’t just a blip on the horizon.