Anonymous Company
- 0 active jobs (view)
- apply.jobadder.com
Description
Responsibilities
- Leads end-to-end digital orchestration of ABM campaigns and key activation moments to support the business objectives and strategy, using our ABM tools
- Develops the campaign architecture and channel mix in coordination with other teams to drive engagement across the buyers journey for specific buying group roles and target accounts
- Defines the target list of ABM accounts in close collaboration with the marketing operations and regional marketing & sales teams
- Leads the content strategy by partnering with Product Marketing and Content Marketing teams to develop story arcs, buyer journey aligned content plans and key messaging
Requirements
- Extensive B2B marketing experience leading demand generation programs, preferably in the tech and/or information security space
- Experience of supporting a named or target account model or working within a strategic account team (Experience in Account Based Marketing highly desired)
- Proficiency with marketing automation and CRM tools like Marketo and Salesforce.com
- Experience with ABM tools such as 6sense & People.ai is a plus
Contact: Nathan Davies
ndavies@marketingmoves.com
Salary: c£65k base + package
