Anonymous Company
Published
18th February 2022
Location
London, United Kingdom
Category
Job Type

Description

Responsibilities

  • Leads end-to-end digital orchestration of ABM campaigns and key activation moments to support the business objectives and strategy, using our ABM tools
  • Develops the campaign architecture and channel mix in coordination with other teams to drive engagement across the buyers journey for specific buying group roles and target accounts
  • Defines the target list of ABM accounts in close collaboration with the marketing operations and regional marketing & sales teams
  • Leads the content strategy by partnering with Product Marketing and Content Marketing teams to develop story arcs, buyer journey aligned content plans and key messaging
Requirements
  • Extensive B2B marketing experience leading demand generation programs, preferably in the tech and/or information security space
  • Experience of supporting a named or target account model or working within a strategic account team (Experience in Account Based Marketing highly desired)
  • Proficiency with marketing automation and CRM tools like Marketo and Salesforce.com
  • Experience with ABM tools such as 6sense & People.ai is a plus

Contact: Nathan Davies
ndavies@marketingmoves.com
Salary: c£65k base + package

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