Account Based Marketing Lead
Develop and manage the ABM programme to drive the expansion of one of the fastest growing analytics tech companies.
- Design, develop and deliver the ABM programme as part of the company growth plan.
- Create quarterly and annual plans/KPIs for named accounts that deliver new logos, accelerate existing opportunities and cross-sell/up-sell in existing accounts.
- Work across different verticals and geographies using all campaign tools, including social/digital, sponsorship, round tables, webinars, and email marketing.
- Project manage campaigns from beginning to end, collaborating closely with sales teams and their ABM agency.
- Hands-on experience in ABM, demand generation, and/or field marketing, gained in a fast growth B2B tech environment, ideally within SaaS.
- Good understanding of current ABM concepts, strategy and best practice, exposure to tools such as 6sense/DemandBase etc is a plus.
- Working know knowledge of MarTecfh platforms, ideally HubSpot and Salesforce.
- Comfortable with pipeline management and metrics.
Contact: Melvin Day
c£60K base plus bonus