Account Based Marketing Manager

Published
15th July 2019
Location
Berkshire, United Kingdom
Category
Job Type

Description

Account Based Marketing Manager
Software
Berkshire
 
This is a unique opportunity for you to develop a global Enterprise and ABM program for a strong customer base and work with a large digital, regional and operations team to execute. If you are an experienced  technology based ABM marketer ready to own and deliver a new ABM and Enterprise strategy globally then this is the place for you.
 
Responsibilities

  • Develop the global ABM strategy, working closely with sales to implement ABM into account level plans.
  • Analyse target accounts to determine optimal ABM campaign and tactics mix, based on engagement.
  • Take a data driven approach to customising marketing assets and developing initiatives that align with the customer journey, sales buying stages and the account go-to-market plan.
  • Deploy marketing initiatives and provide sales enablement on and account and industry basis using various mediums  i.e. digital, events, paid and social media.

 
Background

  • Proven background in global, enterprise ABM in the tech space is essential.
  • Hands on experience with marketing automation tools such as Marketo and Eloqua.
  • Able to drive leads and pipeline through earned and owned channels plus paid media (i.e. Google) and social channels.
  • Previously used ABM tools such as Demandbase, Terminus or Engagio.

 
Contact: Sally O'Sullivan
sallyo@marketingmoves.com

£55k - £65K + benefits
Apply

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