Anonymous Company
Description
Contract: Content Marketing Manager
6 month contract
Technology
London/Remote
6 month contract
Technology
London/Remote
As Content Marketing Manager, you will be responsible for creating content to support ABM efforts and on-going campaigns. This is a 6 month contract due to start immediately.
Responsibilities:
- Create engaging content for use across all channels, whilst refining existing content and identifying gaps.
- Ensure all content produced is on-brand with the correct tone of voice and style, and optimised for all channels of content including online, social media, email, video and print.
- Review market data to develop themes and topics to engage audiences by buyer and funnel stage.
- Conduct A/B testing of messaging and tactics to optimize response and conversion rates.
Background:
- Previous B2B demand generation experience, as well as knowledge of account based marketing.
- Experience of creating both long form content, as well as real-time content creation. Proven editorial skills.
- Understanding of how to create engaging content, including audience segmentation and content mapping to a buyer’s journey.
- Previous experience of CRM tools, ideally Salesforce and Pardot.