Anonymous Company
Published
29th January 2021
Location
Remote, United Kingdom
Category
IT  
Job Type

Description

Contract: Lifecycle Marketing Manager – 6 month contract
6 month contract
Technology
US, remote based

As Lifecycle Marketing Manager you will manage customer email campaigns from brief to execution, partnering with cross-functional teams to build and implement customer campaigns. Please note that this is a 6 month contract, due to start immediately.

Responsibilities:

  • Build customer marketing programs such as onboarding, nurture, and cross-sell/upsell email campaigns.
  • Partner with cross-functional teams to align on the campaign approach including messaging hierarchy, goals, content, targeting and results.
  • Develop campaign content, ensuring customer marketing best practices are adhered to.
  • Define and drive list and segmentation approach.

Background:

  • Experience in B2B customer marketing and best practices is essential, preferably within the technology sector.
  • Knowledge of CRM and email best practices.
  • Experience with Salesforce and Marketo or similar.
  • Experience in analysing customer, business and industry data to drive business.
Apply

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