Anonymous Company
Description
Senior Digital Marketing Manager
3-6 month contract
Technology
London/Hybrid
As Senior Digital Marketing Manager, you will drive the digital marketing strategy and help set the strategic direction, including implementing new marketing automation and CRM platforms. This is a 3-6 month contract, with an immediate start.
Responsibilities:
3-6 month contract
Technology
London/Hybrid
As Senior Digital Marketing Manager, you will drive the digital marketing strategy and help set the strategic direction, including implementing new marketing automation and CRM platforms. This is a 3-6 month contract, with an immediate start.
Responsibilities:
- Expand digital marketing footprint by implementing PPC, paid social, SEO and web campaigns. Use analysis tools to optimise performance across social channels.
- Manage implementation of new marketing automation platform.
- Manage and optimise a Google Adwords program across the region.
- Improve approach to lead capture, nurture and conversion across the website and other digital channels.
- Manage ongoing enhancements to the website and local language microsites.
Background:
- Experience of managing marketing automation, data and web platforms in a B2B environment.
- Previous experience of Pardot.
- Good understanding of SEO strategy, techniques and trends.
- Experience of optimising website usability for demand generation and conversion.
