Anonymous Company
Published
6th May 2022
Location
London, United Kingdom
Category
IT  
Job Type

Description

Senior Digital Marketing Manager
3-6 month contract
Technology
London/Hybrid
 
As Senior Digital Marketing Manager, you will drive the digital marketing strategy and help set the strategic direction, including implementing new marketing automation and CRM platforms. This is a 3-6 month contract, with an immediate start.
 
Responsibilities:

  • Expand digital marketing footprint by implementing PPC, paid social, SEO and web campaigns. Use analysis tools to optimise performance across social channels.
  • Manage implementation of new marketing automation platform.
  • Manage and optimise a Google Adwords program across the region.
  • Improve approach to lead capture, nurture and conversion across the website and other digital channels.
  • Manage ongoing enhancements to the website and local language microsites.

 
Background:

  • Experience of managing marketing automation, data and web platforms in a B2B environment.
  • Previous experience of Pardot.
  • Good understanding of SEO strategy, techniques and trends.
  • Experience of optimising website usability for demand generation and conversion.

 

Apply

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