CRM Campaign Manager

CRM Campaign Manager
Fintech
London

We’re looking for a CRM Campaign Manager to help a leading global fintech business engage and empower millions of their customers throughout the customer life cycle.

Joining the company at this stage provides an opportunity for you to truly influence the strategy of a global, growing vibrant business. Ideas and passion are welcomed and you will have real responsibility from your first day.

Responsibilities:

• Working with the Global Marketing team you will develop and execute Lifecycle Marketing strategies to decrease churn and drive revenue.
• Manage activation, engagement and churn management campaigns for the customer base.
• Analyse campaign performance and business trends to develop insights and strategic recommendations for future campaign optimization.
• Develop and document mobile/WhatsApp and email best practices, performance benchmarks, technology and data needs.

Background:

• Lifecycle marketing expertise, including email marketing and/or mobile-engagement marketing gained within a tech focused business, ideally to a significantly sized customer base.
• Proficient with cloud-based customer engagement or marketing cloud platforms and other email marketing tools.
• Proven track record of report review and analysis, generating quality strategic insights and recommendations.
• Able to work in a multi-cultural and fast-paced environment, independently at times, taking ownership of projects and delivering under pressure.

C£50K + bonus

Contact: Melvin Day
mday@marketingmoves.com